SPGBK Launches New "Cookie Monster Ice Cream" Inspired Watch Collab with Trae Scoops
- Learn the backstory on SPGBK's limited edition Cookie Monster Ice Cream-inspired watch designed by Trae Scoops Founder, La'Tracia Jones.
- SPGBK watches introduces a brand new Trae Scoops ice cream-inspired watch
May 1, 2026 by La'Tracia Jones —
The Flavor That Pushed Me
This one a little different…
Because this watch didn’t just come from me—
it came from a moment I’ll never forget.
Me and one of my closest friends were in the car, riding down I-77. Just talking. Nothing major. Just one of those everyday conversations that don’t feel big at the time…
But somehow end up changing everything.
I remember bringing up the opportunity to collaborate with Kwame and Spring Break Watches.
And if I’m being honest… I was sitting in it. Thinking about it. Overthinking it. Not fully stepping into it yet.
And without hesitation, she looked at me and said:
“Sis, get the bag.”
Simple. Direct. No overthinking. No doubt.
Then right after that… like it was already planned, she said:
“It should be an ice cream collection.”
And just like that… everything clicked.
If you know me, you know how much I love these watches.
I’ve styled them, talked about them, wore them in ways that felt natural to me—never forced.
So, for her to remind me of that in that moment?
It wasn’t just about money. It wasn’t just about a collaboration.
It was about being seen.
She saw me doing the work before I gave myself credit for it.
She saw the alignment before I fully stepped into it.
And that ice cream idea?
It didn’t come out of nowhere—it connected to everything I already love, everything I’ve already built.
That moment on I-77 turned into something real.
So, when it came time to create the next watch…
I knew I wanted it to feel just as personal as the first watch.
The colors? Cookie Monster ice cream inspired.
Blue, tan, brown, black—bold, playful, but still grounded.
And what makes it even more special?
This colorway was inspired by one of my closest friend’s favorite flavors.
The same friend who told me to go for it.
The same friend who said, “sis, get the bag.”
This watch carries that energy.
It’s loud without trying too hard.
It stands out without asking for permission.
It’s fun—but still intentional.
Just like the space I’m stepping into.
This one isn’t just about style.
It’s about:
- Listening when opportunity shows up
- Having people in your life who push you forward
- Trusting what you already bring to the table
Sometimes all it takes is one conversation…
One person…
One moment…
To remind you who you are.
Spring break is endless, and everybody’s always planning trips, outfits, and experiences.
But here’s the real question:
Who’s in your circle?
Are they pushing you?
Are they reminding you of your value?
Are they helping you step into opportunities… or talk yourself out of them?
Because that moment for me?
It wasn’t just about a watch.
It was about alignment!
While you’re checking the time, check in with yourself:
- Are you moving with intention?
- Are you surrounded by people who elevate you?
- Are you saying yes to the things you’ve been hesitating on?
So yeah… this one’s personal.
Not just because of the design.
Not just because of the colors.
But because I can still see it clear as day—
riding down 77, having a regular conversation that turned into something bigger.
A moment that pushed me to stop overthinking…
and start moving.
All because my friend looked at me and said:
“Sis, get the bag.”
SPGBK Watches is a designer watch company, based out of North Carolina, that provides an amazing variety of impactful, unique, & colorful watches. We draw strength and inspiration from our community & culture, our beautiful childhood experiences growing up in Fayetteville, and our strong passion for education (hence the name "Springbreak"). Each watch and watch band in our collection is symbolic & named in honor of a school or community located in our hometown.
To learn more about this partnership, contact us at press@springbreakwatches.com.
