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Proudly Black Owned. HBCU Made. Designed in North Carolina.

We are a designer watch company, based out of North Carolina, that provides an amazing variety of unique & diverse watches that you’ll be proud to wear. 

We are also a proud #BlackOwned company that draws strength and inspiration from our community, our culture, our beautiful childhood experiences growing up in Fayetteville, and our strong passion for education (hence the name “Springbreak”).

Our Goal

Our goal is to create and design watches that feel better; meaning they reasonate in your spirit and will make you feel proud to wear. Expensive, foreign designer watches are often glorified within our culture and we are challenging that narrative head on by providing an unmatched watch alternative, that is more purposeful, more affordable, and represents the excellence within our community.

Our Name

Launched by childhood friends that attended the same pre-school, middle school, high school, and even the same historically black college, we knew we wanted our company to have a scholastic theme, centered around education. Spring Break was always a refreshing reset before the end of the school year and we wanted to capture that essence in our name. Also considering our positive experiences while in school, we make sure to tie our hometown/HBCU roots into our watches either by name or design.

The “SPGBK” acronym is an abbreviation of “Springbreak” which is the formal name of our company.