To receive early access & notice of drops, please sign up for the SPGBK Annual Membership Plan on the product page on our site. Note: This watch will formally release tomorrow May 17th at 11AM EST

SPGBK Black History Month Kick-Off 2023: Capturing the Essence of Umoja

  • First-ever SPGBK Black History Month-inspired Watch
  • Commemorates Umoja, the first of The Seven Principles of Kwanzaa
  • Symbol of solidarity and representation of the Pan-African movement 

January 27, 2023 - SPGBK is kicking off Black History Month with its first major watch release of 2023. In partnership with Belk, these North Carolina-based retail brands are celebrating together by releasing SPGBK’s first-ever Black History Month-inspired Umoja watch. 

“When Belk asked us to create this watch I was honored they wanted our company to design this historic timepiece,” said Kwame Molden, CEO, SPGBK Watches. “We wanted our design to capture the essence of Black unity and pay homage to the Pan-African flag.”

SPGBK BLACK HISTORY MONTH - UMOJA WATCHThis new watch commemorates the first of The Seven Principles celebrated during Kwanzaa, Umoja (which means ‘unity’ in Swahili). The tri-color silicone watch band consists of three equal horizontal bands of red, black, and green as a symbol of solidarity and representation of people of the African Diaspora and the Pan-African movement. The Umoja watch will be available exclusively in 50 Belk retail stores across the southeast and

In an effort to preserve the representation of the Black community, SPGBK watches will continue to support historically Black schools and educators, Black-founded organizations, and other Black-owned businesses across the globe.

About SPGBK Watches

SPGBK Watches is a designer watch company, based out of North Carolina, that provides an amazing variety of impactful, unique, & colorful watches. We draw strength and inspiration from our community & culture, our beautiful childhood experiences growing up in Fayetteville, and our strong passion for education (hence the name "Springbreak"). Each watch and watch band in our collection is symbolic & named in honor of a school or community located in our hometown. To learn more about this partnership, contact us at